MC1120158 – Microsoft Viva: New support for branded themes and typography in Viva Amplify (archived)

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check before: 2025-07-15

Product:

Microsoft Viva, Microsoft Viva Amplify, Outlook, SharePoint

Platform:

Online, US Instances, Web, World tenant

Status:

Launched

Change type:

New feature, User impact, Admin impact

Links:

(498322)

Details:

Summary:
Microsoft Viva Amplify now supports custom themes and fonts from SharePoint’s Brand Center, enabling branded, consistent communications across channels. Default SharePoint themes apply automatically, with options to override. Custom fonts require deployment via endpoint management. Rollout begins mid-July 2025, with no tenant-level disable controls.

Details:
Introduction
Microsoft Viva Amplify now supports custom themes and fonts published to SharePoint's Brand Center, empowering communicators to align campaigns with organizational branding and maintain visual consistency across channels like Outlook and SharePoint.
Custom fonts allow organizations to apply their own typography to Viva Amplify communications. These fonts are managed via SharePoint's Brand Center and can be applied to campaigns for a consistent and professional appearance.
Custom themes enable personalization of communications by applying branded color palettes. Whether sending newsletters, announcements, or event updates, custom themes help ensure your message is polished and on-brand.
This update is associated with Microsoft 365 Roadmap ID 498322.
When this will happen
Targeted Release (Worldwide): We began rolling out in mid-July 2025 and expect to complete by late July 2025.
General Availability (Worldwide & GCC): We will begin rolling out late July 2025 and expect to complete by early August 2025.

Change Category:
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Scope:
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Release Phase:
General Availability, Targeted Release

Created:
2025-07-23

updated:
2025-07-23

Task Type

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Docu to Check

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MS How does it affect me

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summary for non-techies**

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Direct effects for Operations**

Custom Fonts Deployment
If custom fonts are not deployed via endpoint management before the rollout, users may experience inconsistent typography in communications, leading to a lack of brand alignment and professionalism in messaging.
   - roles: Campaign Owners, IT Administrators
   - references: https://www.microsoft.com/microsoft-365/roadmap?filters=&searchterms=498322

Default Theme Application
Without preparation, existing Viva Amplify campaigns may automatically adopt a new default SharePoint theme, potentially disrupting the visual consistency of ongoing communications and confusing users.
   - roles: Campaign Owners, End Users
   - references: https://www.microsoft.com/microsoft-365/roadmap?filters=&searchterms=498322

Configutation Options**

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Data Protection**

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explanation for non-techies**

Microsoft Viva Amplify is introducing a new feature that allows organizations to use custom themes and fonts for their communications. Imagine your organization as a brand with a unique style, much like a clothing brand that has its own colors and designs. Previously, when you sent out communications through Viva Amplify, it was like everyone wearing the same blue uniform. Now, with the ability to use custom themes and fonts, it's as if your team can wear clothes that match your brand's unique style and colors.

These custom themes are like having a personalized wardrobe for your communications. They allow you to apply your organization's color palette to newsletters, announcements, and other messages, ensuring everything looks polished and on-brand. This means that if your company has a specific shade of green or a particular font that represents your brand, you can now use these in your communications.

The process of applying these custom themes and fonts is managed through SharePoint's Brand Center, which acts like a central closet where all your brand's styles are stored. When you want to use a specific theme or font, it's like picking out an outfit from this closet. However, just like how you need to have the right clothes in your closet to wear them, custom fonts need to be deployed to user devices through endpoint management tools. This ensures that everyone can see the fonts correctly, much like ensuring everyone has the right size of clothing.

This update will start rolling out in mid-July 2025, and by early August 2025, it will be available to everyone. If your organization has already set a new default theme in SharePoint, it will automatically apply to your Viva Amplify campaigns. However, if you prefer the original "Blue" theme, you can easily switch back.

For those managing campaigns, it's important to be familiar with how to apply these themes and fonts through the Viva Amplify interface. Think of it as learning how to mix and match outfits to ensure your communications always look their best. While there are no controls to disable these features at the tenant level, administrators can set the default theme through SharePoint.

Overall, this change is about giving your organization the tools to maintain a consistent and professional appearance across all communications, much like ensuring everyone in your team is dressed in a way that reflects your brand's identity.

** AI generated content. This information must be reviewed before use.

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