MC1072396 – Microsoft Purview | Data Loss Prevention: New “Enterprise AI apps” option in collection policies (Preview) (archived)

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check before: 2025-05-01

Product:

eDiscovery, Entra, Purview, Purview Communication Compliance, Purview compliance portal, Purview Data Loss Prevention, Purview Information Protection, Purview Insider Risk Management, SharePoint, Windows

Platform:

Online, Web, Windows Desktop, World tenant

Status:

Launched

Change type:

New feature, Admin impact

Details:

Summary:
Microsoft Purview Data Loss Prevention is introducing a new "Enterprise AI apps" category in collection policies, available in public preview from mid-May to early June 2025. This feature requires an Azure subscription and an E5 license. Organizations must update their policies to continue ingesting data from AI apps like ChatGPT Enterprise. Further details and preparation steps are provided in the message.

Details:
Coming soon for Microsoft Purview | Data Loss Prevention: We are including Enterprise AI apps as a category in the new collection policies communicated in MC1068273 / Microsoft Purview | Data Loss Prevention: New collection policies for scoping classifiers and activity tracking (published May 2025). This category will empower admins to precisely control and optimize the signals and data collected across enterprise AI apps in Purview solutions, enable better compliance with local regulations, reduce noise from SITs and user activities that aren't relevant to your organization to improve resource efficiency, and control ingestion of prompts and responses. The enterprise AI apps category includes ChatGPT Enterprise, apps built on Microsoft Azure AI services, and Microsoft Entra-connected AI apps.
An Azure subscription connected to Microsoft Purview and an E5 license are required to access this feature.
This message is associated with Microsoft 365 Roadmap ID 492623.
[When this will happen:]
Public Preview (Worldwide): We will begin rolling out mid-May 2025 and expect to complete by early June 2025.
We will update this message when the plan for General Availability is finalized.

Change Category:
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Scope:
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Release Phase:
General Availability, Preview

Created:
2025-05-13

updated:
2025-05-13

Public Preview Start Date

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Task Type

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Docu to Check

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MS How does it affect me

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MS Preperations

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MS Urgency

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linked item details

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summary for non-techies**

Microsoft's Purview Data Loss Prevention tool now includes a feature for managing data from enterprise AI applications like ChatGPT Enterprise, requiring an Azure subscription and an E5 license, and is currently in public preview.

Direct effects for Operations**

Data Ingestion Disruption
If the new collection policies are implemented without preparation, organizations may experience disruptions in data ingestion from AI apps like ChatGPT Enterprise, leading to potential data loss and compliance issues.
   - roles: Data Compliance Officer, IT Administrator
   - references: https://learn.microsoft.com/purview/archive-chatgpt-interactions, https://www.microsoft.com/microsoft-365/roadmap?filters=&searchterms=492623

Increased Noise in Data Collection
Without proper configuration of the new collection policies, organizations may collect irrelevant data, increasing noise and making it harder to identify critical signals, which can hinder compliance efforts.
   - roles: Data Analyst, Compliance Manager
   - references: https://learn.microsoft.com/purview/collection-policies-solution-overview, https://azure.microsoft.com/pricing/details/purview/

User Experience Degradation
Failure to notify users about the changes in data collection policies may lead to confusion and frustration among users, impacting their experience with AI applications.
   - roles: End User, Support Staff
   - references: https://learn.microsoft.com/purview/collection-policies-solution-overview, https://www.microsoft.com/microsoft-365/roadmap?filters=&searchterms=492623

Configutation Options**

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Opportunities**

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Potentional Risks**

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Data Protection**

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IT Security**

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Hypothetical Work Council Statement**

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DPIA Draft**

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explanation for non-techies**

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** AI generated content. This information must be reviewed before use.

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Last updated 3 weeks ago ago

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