MC1134740 – Streamlining SMS campaign approvals in Teams admin center (archived)

Product:

Microsoft 365 admin center, Stream, Teams

Platform:

Online, US Instances, World tenant

Status:

Change type:

Feature update

Links:

Details:

Summary:
Microsoft Teams Calling Plans SMS now offers self-service campaign rejection handling, a proactive Microsoft validation layer, and clearer status updates like "Customer Update Pending." Admins can view rejection reasons, resubmit campaigns up to four times, and manage approvals directly in the Teams Admin Center, improving transparency and efficiency.

Details:
Introduction
We're improving the admin experience for Microsoft Teams Calling Plans SMS by introducing new self-service capabilities, a proactive validation layer, and clearer campaign status flows. These updates reduce delays, improve transparency, and help organizations meet industry requirements more efficiently.
When this will happen
This feature update is available now.

Change Category:
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Scope:
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Release Phase:

Created:
2025-08-14

updated:
2025-08-14

Task Type

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Docu to Check

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MS How does it affect me

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MS Preperations

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MS Urgency

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MS workload name

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Pictures

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summary for non-techies**

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Direct effects for Operations**

Increased User Frustration
Without proper preparation, users may experience delays in campaign approvals due to lack of understanding of the new self-service rejection handling process, leading to frustration and potential loss of trust in the system.
   - roles: Marketing Manager, Communications Specialist
   - references: https://learn.microsoft.com/microsoftteams/sms-setup-campaign

Operational Inefficiency
If admins are not familiar with the new validation layer and submission attempt logic, they may submit campaigns incorrectly, leading to unnecessary Denied states and wasted efforts in resubmissions.
   - roles: IT Administrator, Campaign Manager
   - references: https://learn.microsoft.com/microsoftteams/sms-setup-campaign

Configutation Options**

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explanation for non-techies**

Microsoft Teams has introduced new features to streamline the process of managing SMS campaigns, making it easier for administrators to handle rejections and approvals directly within the Teams Admin Center. Think of this update like a new self-checkout system at a grocery store. Previously, if there was an issue with your purchase, you had to wait for a cashier to help. Now, you can handle many of these issues yourself, speeding up the process and reducing the need for external assistance.

With the new self-service capabilities, if a campaign is rejected, administrators can now see the reasons for rejection and have up to four chances to correct and resubmit the campaign. This is similar to having a checklist at the self-checkout, where you can see what went wrong, fix it, and try again without needing to call for help.

Additionally, a new status called "Customer Update Pending" has been introduced. This acts like a notification on your phone reminding you that there’s something you need to address. It tells you that the campaign needs your attention, and you can go into the system, see what needs to be updated, and resubmit the campaign.

Microsoft has also added a validation layer, which is like having a quality control step before your product hits the shelves. This layer checks for potential issues early on, helping to ensure that campaigns are more likely to be approved quickly. This proactive approach is designed to catch problems before they become bigger issues, much like a pre-flight checklist ensures everything is in order before takeoff.

For those managing these campaigns, it’s important to familiarize yourself with the updated documentation and guidelines. This is akin to reading the manual for a new piece of equipment to ensure you’re using it correctly and efficiently. By understanding the reasons for rejections and the requirements for successful campaigns, you can make the most of these new features and improve the efficiency of your SMS campaign management.