481155 – Microsoft Viva: Group-less campaigns in Viva Amplify

Product:

Microsoft Viva, Microsoft Viva Amplify, SharePoint

Platform:

Web, World tenant

Status:

Launched

Change type:

Links:

(MC1105020)

Details:

We are streamlining the campaign management experience in Viva Amplify and campaigns will no longer be tied to M365 groups. As such, M365 Group admins will no longer be a required role to configure Viva Amplify and only SharePoint admin role will be required. Also, when you create a campaign, there will no longer be a campaign channel tied to the Viva Amplify campaign, simplifying the campaign creation experience.

Change Category:
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Scope:
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Release Phase:
General Availability

Created:
2025-03-22

updated:
2025-09-05

Docu to Check

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MS workload name

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summary for non-techies**

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Direct effects for Operations**

Please, look at the most relevant linked item for details

explanation for non-techies**

Microsoft is making changes to how campaigns are managed in Viva Amplify, a tool within Microsoft Viva. Previously, campaigns in Viva Amplify were linked to M365 groups, which meant that to set up and manage these campaigns, you needed to have an M365 Group admin role. Now, this requirement is being removed, and only a SharePoint admin role will be necessary.

Think of it like organizing a community event. Before, you needed a specific team leader to oversee the event, even if their role wasn't directly related to the tasks at hand. Now, you only need someone who manages the venue (SharePoint), simplifying the process and making it more straightforward.

Additionally, when you create a campaign in Viva Amplify, there will no longer be a dedicated campaign channel automatically created. This change is like planning a meeting without having to book a separate room for each discussion topic. It reduces unnecessary steps and makes it easier to focus on the core tasks of setting up and running the campaign.

These changes aim to streamline the campaign management process, making it easier and more efficient for those involved. By removing the need for M365 Group admins and simplifying the campaign creation process, Microsoft is helping users focus more on the content and goals of their campaigns rather than the administrative setup.