check before: 2025-02-15
Product:
Power Automate, Teams
Platform:
Android, iOS, Mac, Online, Web, Windows Desktop, World tenant
Status:
Feature Rollout Status Not Supported
Change type:
New feature, Updated message, User impact
Links:
Details:
Updated April 9, 2025: We have updated the content. Thank you for your patience.
Due to a high volume of requests for SMS in Teams, processing times to approve Campaigns and Brands for SMS in Teams are taking longer than usual and may take 4 to 6 weeks. We appreciate your patience as we work diligently to address all requests. If you receive a Brand or Campaign rejection, our support team is aware and a support case is automatically created. You may be able to help us reduce the processing time for your request through providing additional information through your support case.
How to access your support case
You can view your case by navigating to the Phone Number Service Center, and selecting the tab for My Company Cases. Open the case, and you can interact with our support team about the details and status of the case and provide additional information.
How to help resolve a brand rejection
If your brand was not approved, please provide the following information:
1) Your company website if you have not already done so.
2) Your Tax ID, matching your nine-digit Employer Identification Number (EIN) in the US, or your nine-digit Canadian Business Number (BN) issued by the CRA, or the numeric portion of your Value-Added Tax (VAT) number if your brand is registered outside of the United States and Canada.
3) Your Legal Company Name, consistent with your IRS/Corporation registration and spelled correctly.
4) Your Legal Company Address, consistent with your IRS/Corporation registration and correctly spelled.
For more information about brands, please visit: Create a Brand for SMS in Microsoft Teams - Microsoft Teams | Microsoft Learn. Please be advised that only US-based non-profits or non-profits with a US EIN are accepted. Non-US non-profits should register as private companies.
How to help resolve a campaign rejection
If your campaign was not approved, please provide the following information:
1) Your company website if you have not already done so.
2) The public URL(s) containing the Privacy Statement and Terms & Conditions for the SMS campaign. It can be a single combined URL or separate URLs. If not available online, a document containing the Privacy Statement and/or the Terms & Conditions is also acceptable.
3) To comply with the 10DLC program and Application to Person (A2P) messaging guidelines, we require support contact information. This can be provided as a webpage, email address, or phone number. The support information will be communicated to the SMS recipient when they send the HELP keyword.
4) The Call to Action or Message Flow. It should contain a clear and transparent description of how an end user (recipient) signs up to receive messages from the brand. The opt-in process must be explicit, ensuring that users understand what they are consenting to, and their consent must be collected in a way that is direct and verifiable.
For more information about brands, please visit: Set up a Campaign for SMS in Microsoft Teams - Microsoft Teams | Microsoft Learn
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Updated February 26, 2025: We have started the rollout of Teams SMS in Calling Plans for US (incl. Puerto Rico) and Canada customers. This capability would enable customers to send and receive SMS natively in Teams.
We are first releasing the SMS experience in Teams Admin center to allow admins to get started with the Brand and Campaign approval process. Following this, we will start to release Teams client which is expected to be fully released by first week of March. Below please find the documentation for reference.
Coming soon for Microsoft Teams: We will roll out SMS chat in calling plans for customers in the United States and Canada. This capability would enable customers to send and receive SMS natively in Teams. This message applies to Teams for Windows desktop, Teams for Mac desktop, and Teams for iOS/Android.
This message is associated with Microsoft 365 Roadmap ID 470999.
[When this will happen:]
General Availability (Worldwide): We will begin rolling out mid-February 2025 and expect to complete by late April 2025 (previously late February).
Change Category:
XXXXXXX ... free basic plan only
Scope:
XXXXXXX ... free basic plan only
Release Phase:
Standard Release
Created:
2025-01-03
updated:
2025-04-10
Task Type
XXXXXXX ... free basic plan only
Docu to Check
XXXXXXX ... free basic plan only
MS How does it affect me
XXXXXXX ... free basic plan only
MS Preperations
XXXXXXX ... free basic plan only
MS Urgency
XXXXXXX ... free basic plan only
MS workload name
XXXXXXX ... free basic plan only
linked item details
XXXXXXX ... free basic plan only
summary for non-techies**
Microsoft Teams is introducing a feature that allows users to send and receive SMS messages directly within the app, requiring businesses to register and get approval for their brand and campaigns, similar to setting up a new phone line, and ensuring proper setup and user awareness for seamless communication.
Direct effects for Operations**
Delayed SMS Campaign and Brand Approvals
Without proper preparation, users may experience delays in sending SMS due to longer processing times for campaign and brand approvals, which can take 4 to 6 weeks.
- roles: Marketing Team, IT Support Team
- references: https://learn.microsoft.com/en-us/microsoftteams/sms-setup-campaign, https://learn.microsoft.com/en-us/microsoftteams/sms-setup-brand
User Confusion and Frustration
If the SMS feature is rolled out without adequate training or communication, users may be confused about how to use the new SMS capabilities, leading to frustration and decreased productivity.
- roles: End Users, Team Leaders
- references: https://learn.microsoft.com/en-us/microsoftteams/sms-overview, https://support.microsoft.com/en-us/office/send-and-receive-sms-in-microsoft-teams-a7d163cb-3562-4f4a-b1c1-81c722c1a0f1
Configutation Options**
XXXXXXX ... paid membership only
explanation for non-techies**
XXXXXXX ... free basic plan only
** AI generated content. This information must be reviewed before use.
a free basic plan is required to see more details. Sign up here
A cloudsocut.one plan is required to see all the changed details. If you are already a customer, choose login.
If you are new to cloudscout.one please choose a plan.
change history
| Date | Property | old | new |
| 2025-04-10 | MC Messages | Updated March 21, 2025: We have updated the rollout timeline below. Thank you for your patience.
Updated February 26, 2025: We have started the rollout of Teams SMS in Calling Plans for US (incl. Puerto Rico) and Canada customers. This capability would enable customers to send and receive SMS natively in Teams. We are first releasing the SMS experience in Teams Admin center to allow admins to get started with the Brand and Campaign approval process. Following this, we will start to release Teams client which is expected to be fully released by first week of March. Below please find the documentation for reference. Coming soon for Microsoft Teams: We will roll out SMS chat in calling plans for customers in the United States and Canada. This capability would enable customers to send and receive SMS natively in Teams. This message applies to Teams for Windows desktop, Teams for Mac desktop, and Teams for iOS/Android. This message is associated with Microsoft 365 Roadmap ID 470999. [When this will happen:] General Availability (Worldwide): We will begin rolling out mid-February 2025 and expect to complete by late April 2025 (previously late February). | Updated April 9, 2025: We have updated the content. Thank you for your patience.
Due to a high volume of requests for SMS in Teams, processing times to approve Campaigns and Brands for SMS in Teams are taking longer than usual and may take 4 to 6 weeks. We appreciate your patience as we work diligently to address all requests. If you receive a Brand or Campaign rejection, our support team is aware and a support case is automatically created. You may be able to help us reduce the processing time for your request through providing additional information through your support case. How to access your support case You can view your case by navigating to the Phone Number Service Center, and selecting the tab for My Company Cases. Open the case, and you can interact with our support team about the details and status of the case and provide additional information. How to help resolve a brand rejection If your brand was not approved, please provide the following information: 1) Your company website if you have not already done so. 2) Your Tax ID, matching your nine-digit Employer Identification Number (EIN) in the US, or your nine-digit Canadian Business Number (BN) issued by the CRA, or the numeric portion of your Value-Added Tax (VAT) number if your brand is registered outside of the United States and Canada. 3) Your Legal Company Name, consistent with your IRS/Corporation registration and spelled correctly. 4) Your Legal Company Address, consistent with your IRS/Corporation registration and correctly spelled. For more information about brands, please visit: Create a Brand for SMS in Microsoft Teams - Microsoft Teams | Microsoft Learn. Please be advised that only US-based non-profits or non-profits with a US EIN are accepted. Non-US non-profits should register as private companies. How to help resolve a campaign rejection If your campaign was not approved, please provide the following information: 1) Your company website if you have not already done so. 2) The public URL(s) containing the Privacy Statement and Terms & Conditions for the SMS campaign. It can be a single combined URL or separate URLs. If not available online, a document containing the Privacy Statement and/or the Terms & Conditions is also acceptable. 3) To comply with the 10DLC program and Application to Person (A2P) messaging guidelines, we require support contact information. This can be provided as a webpage, email address, or phone number. The support information will be communicated to the SMS recipient when they send the HELP keyword. 4) The Call to Action or Message Flow. It should contain a clear and transparent description of how an end user (recipient) signs up to receive messages from the brand. The opt-in process must be explicit, ensuring that users understand what they are consenting to, and their consent must be collected in a way that is direct and verifiable. For more information about brands, please visit: Set up a Campaign for SMS in Microsoft Teams - Microsoft Teams | Microsoft Learn --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Updated February 26, 2025: We have started the rollout of Teams SMS in Calling Plans for US (incl. Puerto Rico) and Canada customers. This capability would enable customers to send and receive SMS natively in Teams. We are first releasing the SMS experience in Teams Admin center to allow admins to get started with the Brand and Campaign approval process. Following this, we will start to release Teams client which is expected to be fully released by first week of March. Below please find the documentation for reference. Coming soon for Microsoft Teams: We will roll out SMS chat in calling plans for customers in the United States and Canada. This capability would enable customers to send and receive SMS natively in Teams. This message applies to Teams for Windows desktop, Teams for Mac desktop, and Teams for iOS/Android. This message is associated with Microsoft 365 Roadmap ID 470999. [When this will happen:] General Availability (Worldwide): We will begin rolling out mid-February 2025 and expect to complete by late April 2025 (previously late February). |
| 2025-04-10 | MC Last Updated | 03/21/2025 21:14:37 | 2025-04-09T23:35:21Z |
| 2025-04-10 | MC prepare | This rollout will happen automatically by the specified date. However, to enable numbers with SMS, admin action is required for 10DLC (10-digit long code). We will be enabling the admin experiences and Teams experiences by the specified date.
Documentation for reference: Planning for SMS in Microsoft Teams - Microsoft Teams | Microsoft Learn Create a Brand for SMS in Microsoft Teams - Microsoft Teams | Microsoft Learn Set up a Campaign for SMS in Microsoft Teams - Microsoft Teams | Microsoft Learn Enable and manage SMS in Microsoft Teams - Microsoft Teams | Microsoft Learn Example privacy policy and terms and conditions template - Microsoft Teams | Microsoft Learn Microsoft's SMS Messaging Policy - Microsoft Teams | Microsoft Learn Send and receive SMS in Microsoft Teams - Microsoft Support https://learn.microsoft.com/microsoftteams/sms-management https://learn.microsoft.com/microsoftteams/sms-microsoft-teams-policy https://learn.microsoft.com/microsoftteams/sms-overview https://learn.microsoft.com/microsoftteams/sms-privacy-terms-template https://learn.microsoft.com/microsoftteams/sms-setup-brand https://learn.microsoft.com/microsoftteams/sms-setup-campaign https://support.microsoft.com/en-us/office/send-and-receive-sms-in-microsoft-teams-a7d163cb-3562-4f4a-b1c1-81c722c1a0f1 https://www.microsoft.com/microsoft-365/roadmap?filters=&searchterms=470999 | This rollout will happen automatically by the specified date. However, to enable numbers with SMS, admin action is required for 10DLC (10-digit long code). We will be enabling the admin experiences and Teams experiences by the specified date.
Documentation for reference: Planning for SMS in Microsoft Teams - Microsoft Teams | Microsoft Learn Create a Brand for SMS in Microsoft Teams - Microsoft Teams | Microsoft Learn Set up a Campaign for SMS in Microsoft Teams - Microsoft Teams | Microsoft Learn Enable and manage SMS in Microsoft Teams - Microsoft Teams | Microsoft Learn Example privacy policy and terms and conditions template - Microsoft Teams | Microsoft Learn Microsoft's SMS Messaging Policy - Microsoft Teams | Microsoft Learn Send and receive SMS in Microsoft Teams - Microsoft Support https://learn.microsoft.com/en-us/microsoftteams/sms-setup-brand https://learn.microsoft.com/en-us/microsoftteams/sms-setup-campaign https://learn.microsoft.com/microsoftteams/sms-management https://learn.microsoft.com/microsoftteams/sms-microsoft-teams-policy https://learn.microsoft.com/microsoftteams/sms-overview https://learn.microsoft.com/microsoftteams/sms-privacy-terms-template https://learn.microsoft.com/microsoftteams/sms-setup-brand https://learn.microsoft.com/microsoftteams/sms-setup-campaign https://pstnsd.powerappsportals.com/ https://support.microsoft.com/en-us/office/send-and-receive-sms-in-microsoft-teams-a7d163cb-3562-4f4a-b1c1-81c722c1a0f1 https://www.microsoft.com/microsoft-365/roadmap?filters=&searchterms=470999 |
| 2025-04-10 | MC Summary | Microsoft Teams is rolling out SMS capabilities for calling plans in the US, Puerto Rico, and Canada. Admins must enable SMS for users, who will then see PSTN contacts for SMS chats. The rollout began in mid-February 2025 and will complete by late April 2025. Documentation links are provided for further details. | |
| 2025-03-22 | MC Last Updated | 02/26/2025 16:31:02 | 2025-03-21T21:14:37Z |
| 2025-03-22 | MC Messages | Updated February 26, 2025: We have started the rollout of Teams SMS in Calling Plans for US (incl. Puerto Rico) and Canada customers. This capability would enable customers to send and receive SMS natively in Teams.
We are first releasing the SMS experience in Teams Admin center to allow admins to get started with the Brand and Campaign approval process. Following this, we will start to release Teams client which is expected to be fully released by first week of March. Below please find the documentation for reference. Coming soon for Microsoft Teams: We will roll out SMS chat in calling plans for customers in the United States and Canada. This capability would enable customers to send and receive SMS natively in Teams. This message applies to Teams for Windows desktop, Teams for Mac desktop, and Teams for iOS/Android. This message is associated with Microsoft 365 Roadmap ID 470999. [When this will happen:] General Availability (Worldwide): We will begin rolling out mid-February 2025 and expect to complete by late February 2025. | Updated March 21, 2025: We have updated the rollout timeline below. Thank you for your patience.
Updated February 26, 2025: We have started the rollout of Teams SMS in Calling Plans for US (incl. Puerto Rico) and Canada customers. This capability would enable customers to send and receive SMS natively in Teams. We are first releasing the SMS experience in Teams Admin center to allow admins to get started with the Brand and Campaign approval process. Following this, we will start to release Teams client which is expected to be fully released by first week of March. Below please find the documentation for reference. Coming soon for Microsoft Teams: We will roll out SMS chat in calling plans for customers in the United States and Canada. This capability would enable customers to send and receive SMS natively in Teams. This message applies to Teams for Windows desktop, Teams for Mac desktop, and Teams for iOS/Android. This message is associated with Microsoft 365 Roadmap ID 470999. [When this will happen:] General Availability (Worldwide): We will begin rolling out mid-February 2025 and expect to complete by late April 2025 (previously late February). |
| 2025-03-22 | MC End Time | 04/25/2025 09:00:00 | 2025-06-09T09:00:00Z |
| 2025-03-22 | MC Summary | Microsoft Teams is rolling out SMS capabilities for Calling Plans in the US, Puerto Rico, and Canada. Admins can start the Brand and Campaign approval process in the Teams Admin center. Full release is expected by early March 2025. Admin action is required for enabling 10DLC numbers. Documentation links are provided. | Microsoft Teams is rolling out SMS capabilities for calling plans in the US, Puerto Rico, and Canada. Admins must enable SMS for users, who will then see PSTN contacts for SMS chats. The rollout began in mid-February 2025 and will complete by late April 2025. Documentation links are provided for further details. |
| 2025-03-05 | MC Feature Ring | Standard Release, Targeted Release | Standard Release |
| 2025-02-27 | MC prepare | This rollout will happen automatically by the specified date. However, to enable numbers with SMS, admin action is required for 10DLC (10-digit long code). We will be enabling the admin experiences and Teams experiences by the specified date.
Before rollout, we will update this post with new documentation. https://www.microsoft.com/microsoft-365/roadmap?filters=&searchterms=470999 | This rollout will happen automatically by the specified date. However, to enable numbers with SMS, admin action is required for 10DLC (10-digit long code). We will be enabling the admin experiences and Teams experiences by the specified date.
Documentation for reference: Planning for SMS in Microsoft Teams - Microsoft Teams | Microsoft Learn Create a Brand for SMS in Microsoft Teams - Microsoft Teams | Microsoft Learn Set up a Campaign for SMS in Microsoft Teams - Microsoft Teams | Microsoft Learn Enable and manage SMS in Microsoft Teams - Microsoft Teams | Microsoft Learn Example privacy policy and terms and conditions template - Microsoft Teams | Microsoft Learn Microsoft's SMS Messaging Policy - Microsoft Teams | Microsoft Learn Send and receive SMS in Microsoft Teams - Microsoft Support https://learn.microsoft.com/microsoftteams/sms-management https://learn.microsoft.com/microsoftteams/sms-microsoft-teams-policy https://learn.microsoft.com/microsoftteams/sms-overview https://learn.microsoft.com/microsoftteams/sms-privacy-terms-template https://learn.microsoft.com/microsoftteams/sms-setup-brand https://learn.microsoft.com/microsoftteams/sms-setup-campaign https://support.microsoft.com/en-us/office/send-and-receive-sms-in-microsoft-teams-a7d163cb-3562-4f4a-b1c1-81c722c1a0f1 https://www.microsoft.com/microsoft-365/roadmap?filters=&searchterms=470999 |
| 2025-02-27 | MC Summary | Microsoft Teams will introduce SMS chat in calling plans for U.S. and Canada customers, enabling them to send and receive SMS in Teams. This feature will be available on various Teams platforms and is expected to roll out in mid to late February 2025. Admins must enable SMS for users. | Microsoft Teams is rolling out SMS capabilities for Calling Plans in the US, Puerto Rico, and Canada. Admins can start the Brand and Campaign approval process in the Teams Admin center. Full release is expected by early March 2025. Admin action is required for enabling 10DLC numbers. Documentation links are provided. |
| 2025-02-27 | MC Last Updated | 01/03/2025 01:37:37 | 2025-02-26T16:31:02Z |
| 2025-02-27 | MC Messages | Coming soon for Microsoft Teams: We will roll out SMS chat in calling plans for customers in the United States and Canada. This capability would enable customers to send and receive SMS natively in Teams. This message applies to Teams for Windows desktop, Teams for Mac desktop, and Teams for iOS/Android.
This message is associated with Microsoft 365 Roadmap ID 470999. [When this will happen:] General Availability (Worldwide): We will begin rolling out mid-February 2025 and expect to complete by late February 2025. | Updated February 26, 2025: We have started the rollout of Teams SMS in Calling Plans for US (incl. Puerto Rico) and Canada customers. This capability would enable customers to send and receive SMS natively in Teams.
We are first releasing the SMS experience in Teams Admin center to allow admins to get started with the Brand and Campaign approval process. Following this, we will start to release Teams client which is expected to be fully released by first week of March. Below please find the documentation for reference. Coming soon for Microsoft Teams: We will roll out SMS chat in calling plans for customers in the United States and Canada. This capability would enable customers to send and receive SMS natively in Teams. This message applies to Teams for Windows desktop, Teams for Mac desktop, and Teams for iOS/Android. This message is associated with Microsoft 365 Roadmap ID 470999. [When this will happen:] General Availability (Worldwide): We will begin rolling out mid-February 2025 and expect to complete by late February 2025. |
| 2025-02-27 | MC Title | Microsoft Teams: SMS for calling plans | (Updated) Microsoft Teams: SMS for calling plans |
| 2025-02-27 | MC MessageTagNames | New feature, User impact | Updated message, New feature, User impact |
| 2025-02-23 | MC Feature Ring | Targeted Release | Standard Release, Targeted Release |
| 2025-02-20 | MC Feature Ring | Targeted Release | |
| 2025-01-10 | MC Feature Status | Feature Rollout Status Not Supported |
Last updated 1 week ago
