MC868909 – Unlock success with our New Campaign Goals Feature: Set, Track, Achieve!

Product:

Microsoft Viva, Microsoft Viva Amplify, Microsoft Viva Engage, SharePoint

Platform:

Android, iOS, mobile, Online, Web, World tenant

Status:

Launched

Change type:

New feature, User impact

Links:

409233

Details:

Summary:
The new Campaign Goals feature in Viva Amplify allows users to set, track, and achieve specific goals for campaigns, integrated with the unique viewer metric. Rolling out from late August to late September 2024, it provides detailed reports and insights, although currently not available on mobile iOS & Android apps.

Details:
The campaign goals feature allows you to set specific goals for your campaigns and track progress towards completion. With campaign goals, you can now easily monitor how well your campaign is performing and make data-driven decisions to achieve your desired outcomes.
This message is associated with Microsoft 365 Roadmap ID 409233
[When this will happen:]
General Availability: We will begin rolling out late August 2024 and expect to complete by late September 2024.

Change Category:
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Scope:
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Release Phase:
General Availability

Created:
2024-08-22

updated:
2024-08-22

Task Type

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Docu to Check

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MS How does it affect me

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MS Preperations

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MS Urgency

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MS workload name

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linked item details

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summary for non-techies**

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Direct effects for Operations**

Limited Mobile Access
The new Campaign Goals feature is not available on mobile iOS & Android apps, which may hinder users who rely on mobile access for campaign management.
   - roles: Marketing Manager, Content Creator
   - references: https://www.microsoft.com/microsoft-365/roadmap?rtc=1%26filters=&searchterms=409233

Potential Goal Misalignment
If users publish to an open SharePoint site or to Viva Engage storyline without proper audience targeting, campaign goals may be harder to reach, leading to frustration and misalignment with organizational objectives.
   - roles: Campaign Manager, Data Analyst
   - references: https://www.microsoft.com/microsoft-365/roadmap?rtc=1%26filters=&searchterms=409233

Configutation Options**

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IT Security**

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explanation for non-techies**

The new Campaign Goals feature in Viva Amplify is like setting a personal fitness goal. Imagine you decide to run a marathon. You set a target distance, track your daily runs, and adjust your training based on your progress. Similarly, with this feature, you can set specific goals for your marketing campaigns, such as increasing the number of viewers or improving engagement rates.

Just as a fitness tracker monitors your steps and heart rate, Viva Amplify tracks how many people view your campaign content. It provides detailed reports and insights, much like a fitness app that shows your running stats, helping you understand how close you are to reaching your campaign goals. This feature allows you to make informed decisions, similar to adjusting your training plan based on your running data.

Currently, this feature is available on the web and desktop, but not on mobile devices, akin to having a fitness app that works only on your computer but not on your phone. If you're sharing your campaign with a large audience, like publishing to an entire organization, it's like running a marathon in a crowded city. You need to take extra steps to ensure your goal is visible and trackable.

Additionally, the new approval feature in Viva Amplify is like having a coach review your training plan before you start. It ensures that all campaign content meets organizational standards before it goes live, reducing risks and errors. This optional setting adds a layer of quality control, much like having a coach's approval before participating in a race, ensuring everything aligns with your goals and expectations.