MC866446 – Viva Amplify: Reports displaying count and percentage

Product:

Entra, Microsoft 365 Apps, Microsoft Viva, Microsoft Viva Amplify

Platform:

Web, World tenant

Status:

In development

Change type:

New feature, User impact, Admin impact

Links:

407862

Details:

Summary:
Viva Amplify updates now show the count of viewers instead of the percentage for publications sent to large audiences, like an entire organization. This change, associated with Microsoft 365 Roadmap ID 407862, aims to provide clearer data points and will be available from 8/28. Users can still toggle to view percentages for the whole organization if needed. Admins should update training materials accordingly.

Details:
The default calculation of the audience size, both in the aggregate campaign report and for individual publication reports, has been updated to account for scenarios in which a publication has been sent to an endpoint that is open to all members of an organization. Such publishing scenarios often result in very large audiences, which in turn may cause the denominator in the percentage of Unique Viewers calculation to be confusing to users, even though correct.
In cases where an audience is not explicitly defined and is simply "open to all", the new Amplify reports will show the count rather than the percentage to provide the user a more comprehensible data point at first glance.
Example: The total audience is calculated by summing up the members of the groups with rights to see the published item. The user count is obtained by adding the Microsoft Entra ID users with permissions to the published item. This can result in a very large audience which in turn may cause the percentage of unique viewers to appear a very small tenth or hundredth of a percentage point. If 2.4K or 7.3K people of the impacted organization have viewed the publication, a campaign owner or author might naturally expect to see a report indicating they have reached ~30% of their audience. But because the publication was shared beyond the impacted business group, as a general interest story to the company's intranet, the actual potential audience (everyone with permission to see the publication) is now 521,000 employees worldwide, resulting in the report displaying 0.5% unique viewers. This is not incorrect, but also not particularly meaningful.
This message is associated with Microsoft 365 Roadmap ID 407862
[When this will happen:]
General Availability (Worldwide): Gradually rolling out to everyone from 8/28.

Change Category:
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Release Phase:
General Availability

Created:
2024-08-20

updated:
2024-08-20

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Direct effects for Operations**

Change in Reporting Metrics
The default reporting will now show viewer counts instead of percentages, which may lead to confusion among users expecting percentage metrics for performance evaluation.
   - roles: Campaign Owners, Content Creators
   - references: https://support.microsoft.com/topic/use-reporting-signals-in-microsoft-viva-amplify-to-understand-campaign-performance-776ac7ec-71ef-48af-a67f-a6875f15d4e6, https://www.microsoft.com/microsoft-365/roadmap?rtc=1%26filters=&searchterms=407862

Impact on Campaign Goals
The Campaign Goals control will be disabled when the percentage cannot be calculated, potentially hindering the ability to measure campaign success effectively.
   - roles: Marketing Managers, Data Analysts
   - references: https://support.microsoft.com/topic/use-reporting-signals-in-microsoft-viva-amplify-to-understand-campaign-performance-776ac7ec-71ef-48af-a67f-a6875f15d4e6, https://www.microsoft.com/microsoft-365/roadmap?rtc=1%26filters=&searchterms=407862

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