MC795748 – Microsoft Stream: Interactivity analytics (archived)

Product:

Stream

Platform:

Web, World tenant

Status:

Launched

Change type:

New feature, User impact, Admin impact

Links:

396732

Details:

Summary:
A new feature in Microsoft Stream will provide engagement metrics for interactive videos, showing unique viewer counts, interaction percentages, and average attention time. Rollout begins mid-May 2024 for Targeted Release and mid-June 2024 for General Availability, with no admin action required.

Details:
A new feature gives audience engagement metrics on interactive Microsoft Stream videos. Users with edit access to a Stream video that contains links, polls, or callouts will be able to see the number of unique viewers and the percentage of those who viewed or clicked on interactive elements in the video, as well as the average number of interactions and average attention time.

This message is associated with Microsoft 365 Roadmap ID 396732
[When this will happen:]
Targeted Release: We will begin rolling out in mid-May 2024 and expect to complete by mid-June 2024.
General Availability: We will begin rolling out in mid-June 2024 and expect to complete by mid-July 2024.

Change Category:
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Scope:
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Release Phase:
General Availability, Targeted Release

Created:
2024-05-25

updated:
2024-05-25

Task Type

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Docu to Check

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MS How does it affect me

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MS Preperations

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MS Urgency

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MS workload name

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linked item details

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Direct effects for Operations**

- Direct Impact on IT Operations and Services
- Introduction of new engagement metrics in Microsoft Stream
- Potential increase in data processing and storage requirements due to the collection of new metrics.
- Roles impacted: IT Operations Team, Database Administrators
- Need for monitoring tools to track the performance and reliability of the new feature.
- Roles impacted: IT Operations Team, System Administrators
- Automatic rollout with no admin action required
- Reduced control over the timing and management of the change, which may lead to unexpected user behavior or issues.
- Roles impacted: IT Administrators, Change Management Team

- Direct Impact on IT Users
- Access to new engagement metrics for interactive videos
- Users with edit access may experience a learning curve in understanding and utilizing the new metrics effectively.
- Roles impacted: Content Creators, Marketing Teams, Educators
- Increased engagement and interaction may lead to higher expectations for content quality and responsiveness.
- Roles impacted: Content Creators, Marketing Teams
- Potential for confusion or misinformation regarding the new metrics
- Users may misinterpret the data, leading to incorrect conclusions about content effectiveness.
- Roles impacted: Content Creators, Marketing Teams, Educators

References:
- Microsoft 365 Roadmap: [Microsoft Stream: Interactivity analytics](https://www.microsoft.com/microsoft-365/roadmap?filters=&searchterms=396732)

Data Protection**

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