check before: 2025-06-30
Product:
Entra, Microsoft 365 admin center, Microsoft 365 Groups, Microsoft Viva, Microsoft Viva Engage
Platform:
Online, World tenant
Status:
Change type:
New feature, User impact, Admin impact
Links:
Details:
Summary:
Microsoft Viva Engage is introducing segmentation to deliver personalized experiences by department, geography, or other organizational compartments. The private preview starts in June 2025, with general availability in September 2025. This opt-in feature allows tailored content and interactions within user segments defined via Microsoft Entra Dynamic Groups.
Details:
We're introducing segmentation support in Microsoft Viva Engage to help organizations deliver more relevant and personalized experiences. This feature allows customers to isolate the Engage experience by department, geography, or other organizational compartments.
[When this will happen:]
Private Preview (Worldwide): Starting end of June 2025 we will make the experience available to interested customers.
General Availability (Worldwide): We will begin rolling out late September 2025 and expect to complete by late September 2036.
Change Category:
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Scope:
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Release Phase:
Created:
2025-07-04
updated:
2025-07-04
Task Type
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Docu to Check
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MS How does it affect me
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MS Urgency
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MS workload name
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Pictures
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summary for non-techies**
Microsoft Viva Engage is introducing a segmentation feature that allows organizations to deliver personalized content to users based on criteria like department or location, using Microsoft Entra Dynamic Groups, with a private preview starting in June 2025 and a full rollout by September 2025.
Direct effects for Operations**
User Segmentation Impact
Without proper preparation, users may receive irrelevant content and interactions, leading to confusion and decreased engagement.
- roles: Engage Network Admin, End Users
- references: https://www.microsoft.com/en-us/microsoft-365/blog/2025/06/01/microsoft-viva-engage-introducing-segmentation-for-personalized-experiences/
Content Delivery Issues
If segmentation is enabled without prior planning, users may not have access to necessary information, impacting their productivity and collaboration.
- roles: Engage Network Admin, Department Managers
- references: https://www.microsoft.com/en-us/microsoft-365/blog/2025/06/01/microsoft-viva-engage-introducing-segmentation-for-personalized-experiences/
User Experience Disruption
Unprepared changes may lead to a disjointed user experience, where users are unable to effectively communicate or collaborate with colleagues outside their segment.
- roles: End Users, IT Support Staff
- references: https://www.microsoft.com/en-us/microsoft-365/blog/2025/06/01/microsoft-viva-engage-introducing-segmentation-for-personalized-experiences/
Configutation Options**
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Opportunities**
Enhanced User Engagement through Tailored Content
By implementing segmentation in Microsoft Viva Engage, organizations can deliver personalized content and interactions based on user segments such as department or geography. This enhances user engagement and satisfaction as employees receive relevant information and community interactions that resonate with their specific roles and needs.
- next-steps: Define user segments using Microsoft Entra Dynamic Groups and enable segmentation in the Viva Engage admin center. Train staff on how to create and manage segments effectively.
- roles: HR Managers, Department Heads, Community Managers
- references: https://www.microsoft.com/en-us/microsoft-365/blog/2023/10/01/microsoft-viva-engage-introducing-segmentation-for-personalized-experiences/
Improved Collaboration and Communication
Segmentation allows for more focused collaboration within departments or groups, as community content and interactions are limited to users within the same segment. This can lead to more meaningful discussions and a stronger sense of community among team members, fostering collaboration and innovation.
- next-steps: Encourage teams to actively participate in their defined segments and create community guidelines that promote engagement. Monitor segment interactions to identify areas for improvement.
- roles: Team Leaders, Project Managers, IT Administrators
- references: https://www.microsoft.com/en-us/microsoft-365/blog/2023/10/01/microsoft-viva-engage-introducing-segmentation-for-personalized-experiences/
Streamlined IT Management and Administration
With the introduction of segmentation, IT administrators can manage user experiences more efficiently by tailoring content delivery and interactions. This reduces the noise of irrelevant information for users, enabling IT to focus on critical updates and support specific to each segment.
- next-steps: Implement training sessions for IT staff on managing segmentation features and best practices. Develop a feedback loop to continually refine segment definitions and user experiences based on usage data.
- roles: IT Administrators, System Administrators, Change Managers
- references: https://www.microsoft.com/en-us/microsoft-365/blog/2023/10/01/microsoft-viva-engage-introducing-segmentation-for-personalized-experiences/
Potentional Risks**
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Data Protection**
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IT Security**
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Hypothetical Work Council Statement**
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DPIA Draft**
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explanation for non-techies**
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** AI generated content. This information must be reviewed before use.
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