MC1102784 – Microsoft Teams on the web: New Private Preview for Sign in with Apple and Google for consumers may affect enterprise

Microsoft Teams logo

check before: 2025-08-01

Product:

Entra, Teams

Platform:

Online, Web, World tenant

Status:

Change type:

Feature update, User impact, Admin impact

Links:

Details:

Summary:
Microsoft Teams on the web is introducing a private preview for sign-in with Apple and Google for consumers, starting mid-August 2025 and completing by mid-October 2025. This affects a limited number of users, allowing them to sign in using Apple or Google credentials. Existing sign-in methods remain unchanged. No action is required from organizations.

Details:
We're introducing a new sign-in experience that enhances flexibility and accessibility for a limited number of users on Microsoft Teams for the web. This change introduces new sign-in options-Continue with Apple and Continue with Google-on the sign-in page (teams.microsoft.com or teams.com) for users routed through login.microsoftonline.com/common.
NOTE: These options are intended for consumer Microsoft accounts and may be visible to both consumer and enterprise users, depending on your authentication configuration.
[When this will happen:]
We will begin rolling out this private preview (Worldwide) in mid-August 2025 to a small number of Teams for the web users and expect to complete by mid-October 2025. We expect to expand this feature to other Microsoft apps later in 2025.

Change Category:
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Scope:
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Release Phase:

Created:
2025-06-25

updated:
2025-06-25

Task Type

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Docu to Check

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MS How does it affect me

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MS Preperations

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MS Urgency

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MS workload name

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Pictures

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summary for non-techies**

Microsoft Teams is testing a new web sign-in option using Apple or Google credentials, starting mid-August 2025, while maintaining traditional sign-in methods and not affecting enterprise users or custom sign-in URLs.

Direct effects for Operations**

User Confusion
Users may be confused by the new sign-in options, potentially leading to incorrect account selection (personal vs work/school).
   - roles: End Users, IT Support
   - references: https://www.microsoft.com/en-us/microsoft-365/blog/2025/08/01/microsoft-teams-on-the-web-new-private-preview-for-sign-in-with-apple-and-google/

Increased Support Requests
The introduction of new sign-in methods may lead to an increase in support requests from users needing assistance with the new options.
   - roles: IT Support, Helpdesk Staff
   - references: https://www.microsoft.com/en-us/microsoft-365/blog/2025/08/01/microsoft-teams-on-the-web-new-private-preview-for-sign-in-with-apple-and-google/

Security Concerns
Allowing sign-in with third-party credentials (Apple and Google) may raise security concerns among users and IT, especially regarding data privacy and account management.
   - roles: Security Officers, IT Administrators
   - references: https://www.microsoft.com/en-us/microsoft-365/blog/2025/08/01/microsoft-teams-on-the-web-new-private-preview-for-sign-in-with-apple-and-google/

Configutation Options**

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Opportunities**

Enhanced User Experience through Custom Branding
By utilizing custom URLs and branding for the sign-in experience, organizations can create a more cohesive and professional look for their users. This can enhance user trust and improve the overall experience when accessing Microsoft Teams and other applications.
   - next-steps: Explore the implementation of custom branding options through Microsoft Entra. This includes reviewing current sign-in pages and determining the best branding strategy for the organization.
   - roles: IT Administrators, Marketing Teams, User Experience Designers
   - references: https://learn.microsoft.com/en-us/entra/fundamentals/how-to-customize-branding" target="_blank" rel="nofollow noopener noreferrer">https://learn.microsoft.com/en-us/entra/fundamentals/how-to-customize-branding, https://devblogs.microsoft.com/identity/custom-url-domains/

Streamlined User Authentication Process
The introduction of sign-in options with Apple and Google can streamline the authentication process for users who prefer these methods. This could lead to increased user satisfaction and reduced support queries related to sign-in issues.
   - next-steps: Evaluate the potential impact of these sign-in options on user workflows and consider conducting a user survey to gauge interest in these features. Prepare user training materials if necessary.
   - roles: IT Support Teams, End Users, Product Managers
   - references: https://learn.microsoft.com/en-us/entra/fundamentals/how-to-customize-branding" target="_blank" rel="nofollow noopener noreferrer">https://learn.microsoft.com/en-us/entra/fundamentals/how-to-customize-branding

Increased Security through Multi-Factor Authentication
With the introduction of new sign-in methods, organizations can leverage multi-factor authentication (MFA) to enhance security. This can protect against unauthorized access while still providing flexibility for users who choose to sign in with Apple or Google.
   - next-steps: Assess current MFA policies and consider integrating them with the new sign-in options. Provide training for users on how to utilize MFA effectively with these new methods.
   - roles: Security Officers, IT Administrators, Compliance Teams
   - references: https://learn.microsoft.com/en-us/entra/fundamentals/how-to-customize-branding" target="_blank" rel="nofollow noopener noreferrer">https://learn.microsoft.com/en-us/entra/fundamentals/how-to-customize-branding

Potentional Risks**

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IT Security**

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explanation for non-techies**

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** AI generated content. This information must be reviewed before use.

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Last updated 2 weeks ago

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