check before: 2025-03-15
Product:
Microsoft Viva, Microsoft Viva Amplify, Outlook, SharePoint
Platform:
Online, Web, World tenant
Status:
In development
Change type:
New feature, User impact, Admin impact
Links:
Details:
Summary:
Microsoft Viva Amplify is introducing a new "average time spent per user" graph to its reporting, available at both the campaign and publication levels. This metric will be supported by SharePoint and Outlook channels. The rollout will occur from mid-March to mid-April 2025, requiring no admin action.
Details:
We are excited to announce the addition of a new graph called "average time spent per user" (dwell time) to Amplify reporting. The dwell time graph will indicate the average time users spent reading a publication, providing important insights into user engagement with the Amplify campaign. Dwell time will be available at the campaign level as well as for every publication in the campaign. This metric will be supported from Microsoft SharePoint and Microsoft Outlook channels.
This message is associated with Microsoft 365 Roadmap ID 421193.
[When this will happen:]
General Availability (Worldwide): We will begin rolling out mid-March 2025 and expect to complete by mid-April 2025.
Change Category:
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Scope:
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Release Phase:
General Availability
Created:
2025-03-07
updated:
2025-03-07
Task Type
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Docu to Check
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MS How does it affect me
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MS Preperations
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MS Urgency
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MS workload name
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linked item details
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summary for non-techies**
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Direct effects for Operations**
User Engagement Measurement
The introduction of the 'average time spent per user' graph may lead to confusion among users if they are not informed about the new metric, potentially affecting their perception of content engagement.
- roles: Marketing Team, Content Creators
- references: https://www.microsoft.com/microsoft-365/roadmap?filters=&searchterms=421193
Reporting Accuracy
Without proper preparation and communication, users may misinterpret the new dwell time metric, leading to inaccurate assessments of campaign effectiveness and user engagement.
- roles: Data Analysts, Marketing Team
- references: https://www.microsoft.com/microsoft-365/roadmap?filters=&searchterms=421193
Configutation Options**
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Data Protection**
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explanation for non-techies**
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** AI generated content. This information must be reviewed before use.
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Last updated 2 weeks ago
