MC720776 – (Updated) Microsoft Edge for Business: Customize organizational branding using the Microsoft Edge management service (archived)

Microsoft Edge

check before: 2024-03-14

Product:

Entra, Microsoft 365 admin center, Microsoft 365 suite, Microsoft Edge, SharePoint

Platform:

Web, World tenant

Status:

Launched

Change type:

Admin impact, New feature, Updated message

Links:

383013

Details:

Summary:
Late March 2024, admins can customize organizational branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users differentiate between multiple profiles and browser windows. Admins can control, preview, and customize the organization name, accent color, logo, and Edge for Business taskbar icon overlay. Default branding can be enabled through policies. Preview for this new feature began on March 21, 2024, and is expected to complete within a week. Rolling out worldwide late April 2024 to late July 2024. Admins will need to navigate to Microsoft Edge management service to customize and configure organization assets.

Details:
Updated July 5, 2024: We have updated the rollout timeline below. Thank you for your patience.
Starting late March 2024, admins can customize their organization's branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users signed in with an Entra ID (formerly known as Azure Active Directory) more easily differentiate between multiple profiles and browser windows through visual cues on the profile pill, profile flyout, and Edge for Business taskbar icon. Only admins can control, preview, and customize how Edge for Business shows the following organization brand assets:
Organization name
Accent color
Organization logo
Edge for Business taskbar icon overlay
Default branding can be enabled by admins through the following policies:

OrganizationalBrandingOnWorkProfileUIEnabled
OrganizationLogoOverlayOnAppIconEnabled
This message is associated with Microsoft 365 Roadmap ID 383013
[When this will happen:]
Preview for this new feature began on March 21, 2024, and is expected to complete within a week.
Worldwide: We will begin rolling out late April 2024 and expect to complete by late July 2024 (previously late June).

Change Category:
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Scope:
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Release Phase:
General Availability

Created:
2024-02-29

updated:
2024-08-10

Task Type

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Docu to Check

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MS How does it affect me

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MS Preperations

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MS Urgency

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MS workload name

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linked item details

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More Info URL

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Direct effects for Operations**

- Direct Impact on IT Operations and Services
- Customization of branding assets may require changes to existing policies and configurations within the Microsoft Edge management service.
- Potential for misconfiguration leading to inconsistent branding across user profiles.
- Increased workload for IT administrators to manage and implement branding changes.
- Roles impacted: IT Administrators, IT Support Teams.
- Dependencies on Microsoft Entra ID for user authentication and profile management.
- Any issues with Entra ID could affect the visibility of the customized branding, leading to user confusion.
- Potential need for additional training or documentation for users to understand the new branding features.
- Roles impacted: IT Administrators, User Training Coordinators.

- Direct Impact on IT Users
- Users may experience a learning curve with the new branding features, which could initially lead to confusion in differentiating profiles.
- Users may require support to adapt to the new visual cues, impacting productivity.
- Potential for increased support tickets related to branding confusion.
- Roles impacted: End Users, Help Desk Support.
- Changes in the user interface may lead to temporary disruptions in user experience as they adjust to the new branding.
- Users may misinterpret branding changes as a sign of unauthorized access or phishing attempts.
- Roles impacted: End Users, Security Awareness Teams.

References:
- Microsoft Edge for Business: Customize organizational branding using the Microsoft Edge management service. [Microsoft Documentation](https://learn.microsoft.com/deployedge/microsoft-edge-for-businessorganization-branding)
- Microsoft Entra Fundamentals: How to customize branding. [Microsoft Documentation](https://learn.microsoft.com/entra/fundamentals/how-to-customize-branding)

** AI generated content. This information must be reviewed before use.

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change history

DatePropertyoldnew
2024-07-06MC Last Updated06/06/2024 22:42:562024-07-05T19:02:48Z
2024-07-06MC MessagesUpdated June 6, 2024: We have updated the rollout timeline below. Thank you for your patience.
Starting late March 2024, admins can customize their organization's branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users signed in with an Entra ID (formerly known as Azure Active Directory) more easily differentiate between multiple profiles and browser windows through visual cues on the profile pill, profile flyout, and Edge for Business taskbar icon. Only admins can control, preview, and customize how Edge for Business shows the following organization brand assets:
Organization name
Accent color
Organization logo
Edge for Business taskbar icon overlay
Default branding can be enabled by admins through the following policies:

OrganizationalBrandingOnWorkProfileUIEnabled
OrganizationLogoOverlayOnAppIconEnabled
This message is associated with Microsoft 365 Roadmap ID 383013
[When this will happen:]
Preview for this new feature began on March 21, 2024, and is expected to complete within a week.
Worldwide: We will begin rolling out late April 2024 and expect to complete by late June 2024 (previously late May).
Updated July 5, 2024: We have updated the rollout timeline below. Thank you for your patience.
Starting late March 2024, admins can customize their organization's branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users signed in with an Entra ID (formerly known as Azure Active Directory) more easily differentiate between multiple profiles and browser windows through visual cues on the profile pill, profile flyout, and Edge for Business taskbar icon. Only admins can control, preview, and customize how Edge for Business shows the following organization brand assets:
Organization name
Accent color
Organization logo
Edge for Business taskbar icon overlay
Default branding can be enabled by admins through the following policies:

OrganizationalBrandingOnWorkProfileUIEnabled
OrganizationLogoOverlayOnAppIconEnabled
This message is associated with Microsoft 365 Roadmap ID 383013
[When this will happen:]
Preview for this new feature began on March 21, 2024, and is expected to complete within a week.
Worldwide: We will begin rolling out late April 2024 and expect to complete by late July 2024 (previously late June).
2024-07-06MC End Time08/05/2024 09:00:002024-09-09T09:00:00Z
2024-07-06MC SummaryLate March 2024, admins can customize organizational branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users differentiate between multiple profiles and browser windows. Admins can control, preview, and customize the organization name, accent color, logo, and Edge for Business taskbar icon overlay. Default branding can be enabled through policies. Preview for this new feature began on March 21, 2024, and is expected to complete within a week. Rolling out worldwide late April 2024 to late June 2024. Admins will need to navigate to Microsoft Edge management service to customize and configure organization assets.Late March 2024, admins can customize organizational branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users differentiate between multiple profiles and browser windows. Admins can control, preview, and customize the organization name, accent color, logo, and Edge for Business taskbar icon overlay. Default branding can be enabled through policies. Preview for this new feature began on March 21, 2024, and is expected to complete within a week. Rolling out worldwide late April 2024 to late July 2024. Admins will need to navigate to Microsoft Edge management service to customize and configure organization assets.
2024-06-07MC Last Updated05/01/2024 20:38:232024-06-06T22:42:56Z
2024-06-07MC MessagesUpdated May 1, 2024: We have updated the rollout timeline below. Thank you for your patience.
Starting late March 2024, admins can customize their organization's branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users signed in with an Entra ID (formerly known as Azure Active Directory) more easily differentiate between multiple profiles and browser windows through visual cues on the profile pill, profile flyout, and Edge for Business taskbar icon. Only admins can control, preview, and customize how Edge for Business shows the following organization brand assets:
Organization name
Accent color
Organization logo
Edge for Business taskbar icon overlay
Default branding can be enabled by admins through the following policies:

OrganizationalBrandingOnWorkProfileUIEnabled
OrganizationLogoOverlayOnAppIconEnabled
This message is associated with Microsoft 365 Roadmap ID 383013
[When this will happen:]
Preview for this new feature began on March 21, 2024, and is expected to complete within a week.
Worldwide: We will begin rolling out late April 2024 and expect to complete by late May 2024 (previously early May).
Updated June 6, 2024: We have updated the rollout timeline below. Thank you for your patience.
Starting late March 2024, admins can customize their organization's branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users signed in with an Entra ID (formerly known as Azure Active Directory) more easily differentiate between multiple profiles and browser windows through visual cues on the profile pill, profile flyout, and Edge for Business taskbar icon. Only admins can control, preview, and customize how Edge for Business shows the following organization brand assets:
Organization name
Accent color
Organization logo
Edge for Business taskbar icon overlay
Default branding can be enabled by admins through the following policies:

OrganizationalBrandingOnWorkProfileUIEnabled
OrganizationLogoOverlayOnAppIconEnabled
This message is associated with Microsoft 365 Roadmap ID 383013
[When this will happen:]
Preview for this new feature began on March 21, 2024, and is expected to complete within a week.
Worldwide: We will begin rolling out late April 2024 and expect to complete by late June 2024 (previously late May).
2024-06-07MC End Time07/01/2024 09:00:002024-08-05T09:00:00Z
2024-06-07MC SummaryLate March 2024, admins can customize organizational branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users differentiate between multiple profiles and browser windows. Admins can control, preview, and customize the organization name, accent color, logo, and Edge for Business taskbar icon overlay. Default branding can be enabled through policies. Preview for this new feature began on March 21, 2024, and is expected to complete within a week. Rolling out worldwide late April 2024 to late May 2024. Admins will need to navigate to Microsoft Edge management service to customize and configure organization assets.Late March 2024, admins can customize organizational branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users differentiate between multiple profiles and browser windows. Admins can control, preview, and customize the organization name, accent color, logo, and Edge for Business taskbar icon overlay. Default branding can be enabled through policies. Preview for this new feature began on March 21, 2024, and is expected to complete within a week. Rolling out worldwide late April 2024 to late June 2024. Admins will need to navigate to Microsoft Edge management service to customize and configure organization assets.
2024-05-02MC Last Updated03/20/2024 19:25:012024-05-01T20:38:23Z
2024-05-02MC MessagesUpdated March 20, 2024: We have updated the rollout timeline below. Thank you for your patience.
Starting late March 2024, admins can customize their organization's branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users signed in with an Entra ID (formerly known as Azure Active Directory) more easily differentiate between multiple profiles and browser windows through visual cues on the profile pill, profile flyout, and Edge for Business taskbar icon. Only admins can control, preview, and customize how Edge for Business shows the following organization brand assets:
Organization name
Accent color
Organization logo
Edge for Business taskbar icon overlay
Default branding can be enabled by admins through the following policies:

OrganizationalBrandingOnWorkProfileUIEnabled
OrganizationLogoOverlayOnAppIconEnabled
This message is associated with Microsoft 365 Roadmap ID 383013
[When this will happen:]
Preview for this new feature began on March 21, 2024, and is expected to complete within a week.
Worldwide: We will begin rolling out late April 2024 and expect to complete by early May 2024.
Updated May 1, 2024: We have updated the rollout timeline below. Thank you for your patience.
Starting late March 2024, admins can customize their organization's branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users signed in with an Entra ID (formerly known as Azure Active Directory) more easily differentiate between multiple profiles and browser windows through visual cues on the profile pill, profile flyout, and Edge for Business taskbar icon. Only admins can control, preview, and customize how Edge for Business shows the following organization brand assets:
Organization name
Accent color
Organization logo
Edge for Business taskbar icon overlay
Default branding can be enabled by admins through the following policies:

OrganizationalBrandingOnWorkProfileUIEnabled
OrganizationLogoOverlayOnAppIconEnabled
This message is associated with Microsoft 365 Roadmap ID 383013
[When this will happen:]
Preview for this new feature began on March 21, 2024, and is expected to complete within a week.
Worldwide: We will begin rolling out late April 2024 and expect to complete by late May 2024 (previously early May).
2024-05-02MC End Time06/10/2024 09:00:002024-07-01T09:00:00Z
2024-05-02MC SummaryLate March 2024, admins can customize organizational branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users differentiate between multiple profiles and browser windows. Admins can control, preview, and customize the organization name, accent color, logo, and Edge for Business taskbar icon overlay. Default branding can be enabled through policies. Preview for this new feature began on March 21, 2024, and is expected to complete within a week. Rolling out worldwide late April 2024 to early May 2024. Admins will need to navigate to Microsoft Edge management service to customize and configure organization assets.Late March 2024, admins can customize organizational branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users differentiate between multiple profiles and browser windows. Admins can control, preview, and customize the organization name, accent color, logo, and Edge for Business taskbar icon overlay. Default branding can be enabled through policies. Preview for this new feature began on March 21, 2024, and is expected to complete within a week. Rolling out worldwide late April 2024 to late May 2024. Admins will need to navigate to Microsoft Edge management service to customize and configure organization assets.
2024-03-21MC Last Updated03/05/2024 23:50:362024-03-20T19:25:01Z
2024-03-21MC MessagesUpdated March 5, 2024: We have updated the rollout timeline below. Thank you for your patience.
Starting late March 2024, admins can customize their organization's branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users signed in with an Entra ID (formerly known as Azure Active Directory) more easily differentiate between multiple profiles and browser windows through visual cues on the profile pill, profile flyout, and Edge for Business taskbar icon. Only admins can control, preview, and customize how Edge for Business shows the following organization brand assets:
Organization name
Accent color
Organization logo
Edge for Business taskbar icon overlay
Default branding can be enabled by admins through the following policies:

OrganizationalBrandingOnWorkProfileUIEnabled
OrganizationLogoOverlayOnAppIconEnabled
This message is associated with Microsoft 365 Roadmap ID 383013
[When this will happen:]
General Availability: We will begin rolling out no sooner than mid-March 2024 with Microsoft Edge version 123. Rollout is expected to complete by late March 2024.
Updated March 20, 2024: We have updated the rollout timeline below. Thank you for your patience.
Starting late March 2024, admins can customize their organization's branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users signed in with an Entra ID (formerly known as Azure Active Directory) more easily differentiate between multiple profiles and browser windows through visual cues on the profile pill, profile flyout, and Edge for Business taskbar icon. Only admins can control, preview, and customize how Edge for Business shows the following organization brand assets:
Organization name
Accent color
Organization logo
Edge for Business taskbar icon overlay
Default branding can be enabled by admins through the following policies:

OrganizationalBrandingOnWorkProfileUIEnabled
OrganizationLogoOverlayOnAppIconEnabled
This message is associated with Microsoft 365 Roadmap ID 383013
[When this will happen:]
Preview for this new feature began on March 21, 2024, and is expected to complete within a week.
Worldwide: We will begin rolling out late April 2024 and expect to complete by early May 2024.
2024-03-21MC End Time05/06/2024 09:00:002024-06-10T09:00:00Z
2024-03-21MC SummaryMicrosoft Edge for Business will allow admins to customize organizational branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users differentiate between multiple profiles and browser windows. Admins can control, preview, and customize the organization's name, accent color, logo, and Edge for Business taskbar icon overlay. Default branding can be enabled through specific policies. Rollout is expected to complete by late March 2024. Admins will need to navigate to Microsoft Edge management service to customize and configure organization assets.Late March 2024, admins can customize organizational branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users differentiate between multiple profiles and browser windows. Admins can control, preview, and customize the organization name, accent color, logo, and Edge for Business taskbar icon overlay. Default branding can be enabled through policies. Preview for this new feature began on March 21, 2024, and is expected to complete within a week. Rolling out worldwide late April 2024 to early May 2024. Admins will need to navigate to Microsoft Edge management service to customize and configure organization assets.
2024-03-06MC Last Updated03/02/2024 01:45:132024-03-05T23:50:36Z
2024-03-06MC MessagesUpdated March 1, 2024: We have updated the content below with additional resources.
Starting late March 2024, admins can customize their organization's branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users signed in with an Entra ID (formerly known as Azure Active Directory) more easily differentiate between multiple profiles and browser windows through visual cues on the profile pill, profile flyout, and Edge for Business taskbar icon. Only admins can control, preview, and customize how Edge for Business shows the following organization brand assets:
Organization name
Accent color
Organization logo
Edge for Business taskbar icon overlay
Default branding can be enabled by admins through the following policies:

OrganizationalBrandingOnWorkProfileUIEnabled
OrganizationLogoOverlayOnAppIconEnabled
This message is associated with Microsoft 365 Roadmap ID 383013
[When this will happen:]
Worldwide: We will begin rolling out no sooner than late March 2024 with Microsoft Edge version 123. Rollout is expected to complete by the end of March 2024.
Updated March 5, 2024: We have updated the rollout timeline below. Thank you for your patience.
Starting late March 2024, admins can customize their organization's branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users signed in with an Entra ID (formerly known as Azure Active Directory) more easily differentiate between multiple profiles and browser windows through visual cues on the profile pill, profile flyout, and Edge for Business taskbar icon. Only admins can control, preview, and customize how Edge for Business shows the following organization brand assets:
Organization name
Accent color
Organization logo
Edge for Business taskbar icon overlay
Default branding can be enabled by admins through the following policies:

OrganizationalBrandingOnWorkProfileUIEnabled
OrganizationLogoOverlayOnAppIconEnabled
This message is associated with Microsoft 365 Roadmap ID 383013
[When this will happen:]
General Availability: We will begin rolling out no sooner than mid-March 2024 with Microsoft Edge version 123. Rollout is expected to complete by late March 2024.
2024-03-06MC End Time04/18/2024 09:00:002024-05-06T09:00:00Z
2024-03-06MC SummaryMicrosoft Edge for Business will allow admins to customize organizational branding assets onto Edge for Business through the Microsoft Edge management service starting late March 2024. Admins can control, preview, and customize the organization's name, accent color, logo, and Edge for Business taskbar icon overlay. Default branding can be enabled through specific policies. Users signed in with an Entra ID will see the selected organization branding on individual browser components. Admins must navigate to the Microsoft Edge management service to customize and configure organization assets.Microsoft Edge for Business will allow admins to customize organizational branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users differentiate between multiple profiles and browser windows. Admins can control, preview, and customize the organization's name, accent color, logo, and Edge for Business taskbar icon overlay. Default branding can be enabled through specific policies. Rollout is expected to complete by late March 2024. Admins will need to navigate to Microsoft Edge management service to customize and configure organization assets.
2024-03-02MC prepareAdmins will need to navigate to Microsoft Edge management service to customize and configure organization assets.
Admins can also choose to use and check default organization branding assets already configured in the Microsoft Entra admin center. See additional details about configuring in Entra.
https://learn.microsoft.com/entra/fundamentals/how-to-customize-branding
https://www.microsoft.com/microsoft-365/roadmap?filters=&searchterms=383013
Admins will need to navigate to Microsoft Edge management service to customize and configure organization assets.
Admins can also choose to use and check default organization branding assets already configured in the Microsoft Entra admin center.
Resources:
Configure your company branding
Organization branding
https://learn.microsoft.com/deployedge/microsoft-edge-for-business#organization-branding
https://learn.microsoft.com/entra/fundamentals/how-to-customize-branding
https://www.microsoft.com/microsoft-365/roadmap?filters=&searchterms=383013
2024-03-02MC MessageTagNamesNew feature, Admin impactUpdated message, New feature, Admin impact
2024-03-02MC Last Updated02/29/2024 00:44:172024-03-02T01:45:13Z
2024-03-02MC MessagesStarting late March 2024, admins can customize their organization's branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users signed in with an Entra ID (formerly known as Azure Active Directory) more easily differentiate between multiple profiles and browser windows through visual cues on the profile pill, profile flyout, and Edge for Business taskbar icon. Only admins can control, preview, and customize how Edge for Business shows the following organization brand assets:
Organization name
Accent color
Organization logo
Edge for Business taskbar icon overlay
Default branding can be enabled by admins through the following policies:

OrganizationalBrandingOnWorkProfileUIEnabled
OrganizationLogoOverlayOnAppIconEnabled
This message is associated with Microsoft 365 Roadmap ID 383013
[When this will happen:]
Worldwide: We will begin rolling out no sooner than late March 2024 with Microsoft Edge version 123. Rollout is expected to complete by the end of March 2024.
Updated March 1, 2024: We have updated the content below with additional resources.
Starting late March 2024, admins can customize their organization's branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users signed in with an Entra ID (formerly known as Azure Active Directory) more easily differentiate between multiple profiles and browser windows through visual cues on the profile pill, profile flyout, and Edge for Business taskbar icon. Only admins can control, preview, and customize how Edge for Business shows the following organization brand assets:
Organization name
Accent color
Organization logo
Edge for Business taskbar icon overlay
Default branding can be enabled by admins through the following policies:

OrganizationalBrandingOnWorkProfileUIEnabled
OrganizationLogoOverlayOnAppIconEnabled
This message is associated with Microsoft 365 Roadmap ID 383013
[When this will happen:]
Worldwide: We will begin rolling out no sooner than late March 2024 with Microsoft Edge version 123. Rollout is expected to complete by the end of March 2024.
2024-03-02MC TitleMicrosoft Edge for Business: Customize organizational branding using the Microsoft Edge management service(Updated) Microsoft Edge for Business: Customize organizational branding using the Microsoft Edge management service
2024-03-02MC LinkMicrosoft.SharePoint.Client.FieldUrlValue-;

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