check before: 2025-03-15
Product:
Microsoft Viva, Microsoft Viva Amplify, Outlook, SharePoint
Platform:
Online, Web, World tenant
Status:
In development
Change type:
Admin impact, New feature, Updated message, User impact
Links:
Details:
Summary:
Microsoft Viva Amplify is introducing a new "average time spent per user" graph in reporting, available mid-April to late April 2025. This metric will provide insights into user engagement at the campaign and publication levels, supported by SharePoint and Outlook channels. No admin action is required.
Details:
Updated March 27, 2025: We have updated the rollout timeline below. Thank you for your patience.
We are excited to announce the addition of a new graph called "average time spent per user" (dwell time) to Amplify reporting. The dwell time graph will indicate the average time users spent reading a publication, providing important insights into user engagement with the Amplify campaign. Dwell time will be available at the campaign level as well as for every publication in the campaign. This metric will be supported from Microsoft SharePoint and Microsoft Outlook channels.
This message is associated with Microsoft 365 Roadmap ID 421193.
[When this will happen:]
General Availability (Worldwide): We will begin rolling out mid-April 2025 (previously mid-March) and expect to complete by late April 2025 (previously mid-April).
Change Category:
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Scope:
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Release Phase:
General Availability
Created:
2025-03-07
updated:
2025-03-28
Task Type
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Docu to Check
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MS How does it affect me
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MS Preperations
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MS Urgency
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MS workload name
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linked item details
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summary for non-techies**
Microsoft Viva Amplify will introduce a "dwell time" graph in April 2025, showing average time spent per user on content from SharePoint and Outlook, to gauge user engagement at the campaign and publication levels.
Direct effects for Operations**
User Engagement Metrics
The introduction of the 'average time spent per user' graph may lead to confusion among users if they are not informed about the new metric, potentially resulting in misinterpretation of engagement levels and campaign effectiveness.
- roles: Marketing Team, Content Creators
- references: https://www.microsoft.com/microsoft-365/roadmap?filters=&searchterms=421193
Documentation and Training Needs
Without prior notification, users may struggle to understand the new reporting feature, necessitating additional training sessions and updates to documentation to ensure proper usage and interpretation of the new data.
- roles: IT Support, Training Coordinators
- references: https://www.microsoft.com/microsoft-365/roadmap?filters=&searchterms=421193
Configutation Options**
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Data Protection**
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explanation for non-techies**
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** AI generated content. This information must be reviewed before use.
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change history
| Date | Property | old | new |
| 2025-03-28 | MC MessageTagNames | New feature, User impact, Admin impact | Updated message, New feature, User impact, Admin impact |
| 2025-03-28 | MC Summary | Microsoft Viva Amplify is introducing a new "average time spent per user" graph to its reporting, available at both the campaign and publication levels. This metric will be supported by SharePoint and Outlook channels. The rollout will occur from mid-March to mid-April 2025, requiring no admin action. | Microsoft Viva Amplify is introducing a new "average time spent per user" graph in reporting, available mid-April to late April 2025. This metric will provide insights into user engagement at the campaign and publication levels, supported by SharePoint and Outlook channels. No admin action is required. |
| 2025-03-28 | MC Last Updated | 03/07/2025 02:15:47 | 2025-03-27T21:18:07Z |
| 2025-03-28 | MC Messages | We are excited to announce the addition of a new graph called "average time spent per user" (dwell time) to Amplify reporting. The dwell time graph will indicate the average time users spent reading a publication, providing important insights into user engagement with the Amplify campaign. Dwell time will be available at the campaign level as well as for every publication in the campaign. This metric will be supported from Microsoft SharePoint and Microsoft Outlook channels.
This message is associated with Microsoft 365 Roadmap ID 421193. [When this will happen:] General Availability (Worldwide): We will begin rolling out mid-March 2025 and expect to complete by mid-April 2025. | Updated March 27, 2025: We have updated the rollout timeline below. Thank you for your patience.
We are excited to announce the addition of a new graph called "average time spent per user" (dwell time) to Amplify reporting. The dwell time graph will indicate the average time users spent reading a publication, providing important insights into user engagement with the Amplify campaign. Dwell time will be available at the campaign level as well as for every publication in the campaign. This metric will be supported from Microsoft SharePoint and Microsoft Outlook channels. This message is associated with Microsoft 365 Roadmap ID 421193. [When this will happen:] General Availability (Worldwide): We will begin rolling out mid-April 2025 (previously mid-March) and expect to complete by late April 2025 (previously mid-April). |
| 2025-03-28 | MC Title | Microsoft Viva Amplify: New "average time spent per user" graph in reporting | (Updated) Microsoft Viva Amplify: New "average time spent per user" graph in reporting |
| 2025-03-28 | MC End Time | 05/26/2025 09:00:00 | 2025-06-09T09:00:00Z |
Last updated 1 month ago
