503563 – Microsoft 365 admin center: Organizational Messages now supports Action Segments

Product:

Microsoft 365 admin center

Platform:

Web, World tenant

Status:

In development

Change type:

Links:

Details:

Action Segments empowers IT Admins to target Organizational Messages using dynamic, pre-defined usage segments. This behavior-based targeting approach goes beyond existing static group definitions, ensuring messages reach the most relevant users.

Change Category:
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Scope:
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Release Phase:
General Availability, Preview

Created:
2025-10-07

updated:
2025-10-07

Public Preview Start Date

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Docu to Check

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MS workload name

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summary for non-techies**

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Direct effects for Operations**

User Communication
Without proper preparation, users may receive irrelevant organizational messages, leading to confusion and decreased engagement with important communications.
   - roles: IT Admin, End User
   - references: https://techcommunity.microsoft.com/t5/microsoft-365-blog/microsoft-365-admin-center-organizational-messages-now-supports/ba-p/3701230

System Performance
Implementing Action Segments without adequate testing may lead to system performance issues, causing delays in message delivery and impacting user experience.
   - roles: IT Admin, Support Staff
   - references: https://techcommunity.microsoft.com/t5/microsoft-365-blog/microsoft-365-admin-center-organizational-messages-now-supports/ba-p/3701230

Configutation Options**

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explanation for non-techies**

Imagine you're hosting a large conference with various sessions happening simultaneously. You want to make sure that attendees receive information relevant to the sessions they're interested in. Instead of sending a general announcement to everyone, you can now tailor messages based on their specific interests and behaviors. This is similar to what the new feature in the Microsoft 365 admin center, called Action Segments, allows IT admins to do.

Previously, messages could only be sent to predefined groups, like sending a memo to everyone in the legal department regardless of their specific needs or interests. Now, with Action Segments, messages can be sent based on how users actually interact with their tools and services. It's like noticing that certain attendees are attending all the sessions on digital marketing and sending them updates specifically about those sessions, rather than information about unrelated topics.

This dynamic approach ensures that messages are more relevant and timely, much like how personalized notifications on your phone might remind you of a meeting or a flight based on your calendar and location. By targeting messages based on user behavior, organizations can communicate more effectively, ensuring that the right people get the right information at the right time. This can improve engagement and ensure that important updates don't get lost in the noise of less relevant communications.