496374 – SharePoint: Support for click through rate metric in page analytics

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check before: 2025-07-01

Product:

SharePoint

Platform:

Online, Web, World tenant

Status:

In development

Change type:

Links:

Details:

This release will enhance SharePoint page analytics by adding click through rate metric. A new card will show the percentage of unique viewers who clicked on a link from the news post, providing insights into user engagement with the post.

Change Category:
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Scope:
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Release Phase:
General Availability

Created:
2025-06-17

updated:
2025-06-17

Docu to Check

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MS workload name

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summary for non-techies**

SharePoint is introducing a click-through rate (CTR) metric in the page analytics section to show the percentage of people who viewed and clicked on links within your news posts, helping you understand and improve content engagement.

Direct effects for Operations**

User Engagement Metrics
Without proper preparation, the introduction of the click-through rate metric may lead to confusion among users regarding how to interpret the new data, potentially resulting in misinformed decisions based on inaccurate assumptions about user engagement.
   - roles: Marketing Team, Content Creators
   - references: https://www.microsoft.com/en-us/microsoft-365/blog/2023/10/01/sharepoint-page-analytics-enhancements/

Training and Adoption
The lack of training on the new click-through rate metric could hinder user adoption, as users may not understand how to utilize the new feature effectively, leading to underutilization of SharePoint's analytics capabilities.
   - roles: IT Support Staff, End Users
   - references: https://www.microsoft.com/en-us/microsoft-365/blog/2023/10/01/sharepoint-page-analytics-enhancements/

Configutation Options**

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Data Protection**

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explanation for non-techies**

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** AI generated content. This information must be reviewed before use.

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