check before: 2025-07-01
Product:
Microsoft Viva, Microsoft Viva Amplify
Platform:
Web, World tenant
Status:
In development
Change type:
Links:
Details:
This release will enhance Amplify reporting by adding click through rate metric. A new card will show the percentage of unique users who clicked on a link from the publication, providing insights into user engagement with the campaign.
Change Category:
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Scope:
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Release Phase:
General Availability
Created:
2025-06-18
updated:
2025-06-18
Docu to Check
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MS workload name
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summary for non-techies**
The new update to Microsoft Viva Amplify includes a feature that shows the click-through rate (CTR) for communication campaigns, providing detailed insights into user engagement.
Direct effects for Operations**
User Engagement Metrics
Without proper preparation, the introduction of the click-through rate metric may lead to confusion among users regarding how to interpret the new data, potentially resulting in misinformed decisions about content effectiveness.
- roles: Marketing Team, Content Creators
- references: https://www.microsoft.com/en-us/microsoft-365/blog/2021/02/02/introducing-microsoft-viva-a-new-employee-experience-platform/, https://techcommunity.microsoft.com/t5/microsoft-viva-blog/what-s-new-in-microsoft-viva-amplify/ba-p/2671230
Reporting Accuracy
If the change is implemented without adequate training or communication, users may misinterpret the click-through rate data, leading to inaccurate assessments of campaign success and user engagement.
- roles: Data Analysts, Marketing Managers
- references: https://www.microsoft.com/en-us/microsoft-365/blog/2021/02/02/introducing-microsoft-viva-a-new-employee-experience-platform/, https://techcommunity.microsoft.com/t5/microsoft-viva-blog/what-s-new-in-microsoft-viva-amplify/ba-p/2671230
Configutation Options**
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Data Protection**
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explanation for non-techies**
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** AI generated content. This information must be reviewed before use.
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Last updated 3 weeks ago
