check before: 2025-06-01
Product:
Microsoft Viva, Microsoft Viva Amplify, SharePoint
Platform:
Web, World tenant
Status:
In development
Change type:
Links:
Details:
We are streamlining the campaign management experience in Viva Amplify and campaigns will no longer be tied to M365 groups. As such, M365 Group admins will no longer be a required role to configure Viva Amplify and only SharePoint admin role will be required. Also, when you create a campaign, there will no longer be a campaign channel tied to the Viva Amplify campaign, simplifying the campaign creation experience.
Change Category:
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Scope:
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Release Phase:
General Availability
Created:
2025-03-22
updated:
2025-03-22
Docu to Check
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MS workload name
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summary for non-techies**
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Direct effects for Operations**
Change in Campaign Management Structure
The removal of M365 groups from the campaign management process may lead to confusion among users who are accustomed to the previous structure, potentially resulting in misconfigured campaigns and delays in campaign launches.
- roles: M365 Group Admins, Campaign Managers
- references: https://techcommunity.microsoft.com/t5/microsoft-viva-blog/microsoft-viva-group-less-campaigns-in-viva-amplify/ba-p/3701230
Simplification of Campaign Creation
While the simplification of the campaign creation process is intended to enhance user experience, without proper preparation and communication, users may struggle to adapt to the new system, leading to increased support requests and user frustration.
- roles: Campaign Managers, End Users
- references: https://techcommunity.microsoft.com/t5/microsoft-viva-blog/microsoft-viva-group-less-campaigns-in-viva-amplify/ba-p/3701230
Configutation Options**
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explanation for non-techies**
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** AI generated content. This information must be reviewed before use.
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