421193 – Microsoft Viva: Viva Amplify – Support for dwell time graph in Amplify reporting

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check before: 2025-03-01

Product:

Microsoft Viva, Microsoft Viva Amplify, Outlook, SharePoint

Platform:

Web, World tenant

Status:

In development

Change type:

Links:

Details:

This release will add a dwell time graph to Amplify reporting. The dwell time graph will indicate the average time users spend reading a publication, giving important insight into the engagement of users with the Amplify campaign. This graph will be supported from SharePoint and Outlook channels.

Change Category:
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Scope:
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Release Phase:
General Availability

Created:
2024-12-21

updated:
2025-02-04

Docu to Check

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MS workload name

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summary for non-techies**

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Direct effects for Operations**

User Engagement Measurement
Without proper preparation, the introduction of the dwell time graph may lead to misinterpretation of user engagement metrics, causing confusion among users and stakeholders about the effectiveness of communication campaigns.
   - roles: Marketing Team, IT Support Team
   - references: https://www.microsoft.com/en-us/microsoft-365/blog/2021/02/02/introducing-microsoft-viva-a-new-employee-experience-platform/, https://techcommunity.microsoft.com/t5/microsoft-viva-blog/what-s-new-in-microsoft-viva-amplify/ba-p/2671230

Integration Issues
The addition of the dwell time graph may cause integration issues with existing SharePoint and Outlook functionalities, leading to potential disruptions in user experience and workflow.
   - roles: End Users, System Administrators
   - references: https://docs.microsoft.com/en-us/microsoft-365/viva/overview?view=o365-worldwide, https://www.zdnet.com/article/microsoft-viva-what-it-is-and-why-it-matters/

Configutation Options**

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Data Protection**

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explanation for non-techies**

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** AI generated content. This information must be reviewed before use.

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change history

DatePropertyoldnew
2025-02-04RM ReleaseJanuary CY2025March CY2025
2025-01-16RM DescriptionThis release will add two new graphs to Amplify reporting: dwell time and clicks. The dwell time graph will indicate the average time users spend reading a publication, giving important insight into the engagement of users with the Amplify campaign. The clicks graph will indicate the number of times a link in the publication was clicked by a reader, again giving important insight into the engagement level of users. Both of these metrics will be supported from SharePoint and Outlook channels.This release will add a dwell time graph to Amplify reporting. The dwell time graph will indicate the average time users spend reading a publication, giving important insight into the engagement of users with the Amplify campaign. This graph will be supported from SharePoint and Outlook channels.
2025-01-16RM TitleMicrosoft Viva: Viva Amplify - Support for dwell time and clicks graphs in Amplify reportingMicrosoft Viva: Viva Amplify - Support for dwell time graph in Amplify reporting

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