check before: 2025-01-01
Product:
Microsoft Viva, Microsoft Viva Amplify, Outlook, SharePoint
Platform:
Web, World tenant
Status:
In development
Change type:
Links:
Details:
This release will add two new graphs to Amplify reporting: dwell time and clicks. The dwell time graph will indicate the average time users spend reading a publication, giving important insight into the engagement of users with the Amplify campaign. The clicks graph will indicate the number of times a link in the publication was clicked by a reader, again giving important insight into the engagement level of users. Both of these metrics will be supported from SharePoint and Outlook channels.
Change Category:
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Scope:
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Release Phase:
General Availability
Created:
2024-12-21
updated:
2024-12-21
Docu to Check
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MS workload name
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summary for non-techies**
Microsoft Viva Amplify is introducing two new features, dwell time and clicks graphs, to help organizations measure user engagement by showing how long users spend reading content and how often links are clicked.
Direct effects for Operations**
User Engagement Metrics
Without proper preparation, the introduction of dwell time and clicks graphs may lead to misinterpretation of user engagement data, causing confusion among users and stakeholders about the effectiveness of communication campaigns.
- roles: Marketing Team, Content Creators
- references: https://www.microsoft.com/en-us/microsoft-365/blog/2021/02/02/introducing-microsoft-viva-a-new-employee-experience-platform/
Data Overload
The addition of new metrics may overwhelm users with excessive data, leading to analysis paralysis and ineffective decision-making if not properly integrated into existing reporting frameworks.
- roles: Data Analysts, Management
- references: https://www.forbes.com/sites/bernardmarr/2021/02/01/what-is-microsoft-viva-and-why-is-it-so-important/?sh=5c1c1c5e7b8e
Configutation Options**
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Data Protection**
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explanation for non-techies**
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** AI generated content. This information must be reviewed before use.
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